Will Burns Racing

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Project Description

Grandstand PR worked with Will Burns Racing throughout the opening two years of his progression in the Ginetta GT4 Supercup, between 2014-'15. During this time, Will was acclimatising to GT4 racing having finished second in the 2013 Ginetta GT5 Challenge. Having endured a tough 2014 season, we worked with Will to increase his confidence when speaking with media, including journalists and television reporters, as the championship benefits from significant live terrestrial television coverage. After a change of teams for 2015, the work with Will began to come to fruition as his confidence both inside and outside the car increased, leading to greater results and a significant number of podium finishes throughout the season. In order to generate greater awareness of Will, and to help attract potential local sponsors from his local area, we organised numerous regional newspaper interviews and features, which complimented the race report coverage from each championship round.

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