Working with Academy Motorsport from 2014 to present, we increased the awareness and public profile of the team, as it competed in the Ginetta GT4 Supercup, British GT Championship and Ginetta GT5 Challenge. This culminated in the team securing the British GT4 teams' title in 2015.
Firstly, we introduced a Press Office function for the team as well as launching it on to social media for the first time, to promote its racing activities. We used social media to update followers live throughout a race weekend, alongside the championship press officer to actively gain greater recognition for the Academy Motorsport brand.
In 2015, Academy Motorsport became a partner team of Aston Martin Racing, competing in the British GT Championship, scoring the GT4 teams' crown the same year. It also took part in European outings throughout the year.
Date:14th October 2016
Skills:Press release, public relations, interviews, newspaper, radio, photographs